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A78601 Manufacturing Strategy and Industrial Design

Scuola di Economia e Management
Syllabus
Academic Year 2013/14 Second Semester

Docente Titolare	Carlo Noe'
E-mail	cnoe@liuc.it
Office	"Torre" (main tower), 6th floor
Phone	0331 572283

Learning Objectives

Learning targets

Course Content

The topics of the course are:

· Industrial design and new product development: from the idea generation to the business plan

· New concept generation: techniques and tools

· Engineering: from the idea to the industrial product

· Operations: supply chain design and production system definition

· After sales service: organizing and managing after sale

Course Delivery

The course will be based on active learning, with the use of case studies and project works

Course Evaluation

The final exam will be based on:

- the evaluation of assigned projects and works

- an oral individual discussion

Syllabus

Session 1 Hours of lesson: 2 Instructor: R. Manzini	Topics: Introduction, basic cocnepts and definitions Readings:
Session 2 Hours of lesson: 3 Instructor: R. Manzini	Topics: The New Product Development Process and the Business Plan Readings:
Session 3 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Marketing: analysis of consumer needs, market trends, companies product offers Readings:
Session 4 Hours of lesson: 3 Instructor: R. Manzini	Topics: o Marketing: analysis of consumer needs, market trends, companies product offers Readings:
Session 5 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Marketing : company portfolio analysis Readings:
Session 6 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Marketing : company portfolio analysis Readings:
Session 7 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Design: company project brief; product concept; price and cost positioning Readings:
Session 8 Hours of lesson: 3 Instructor: R. Manzini	Topics: o o Design: company project brief; product concept; price and cost positioning Readings:
Session 9 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Design: Project definition and project development Readings:
Session 10 Hours of lesson: 3 Instructor: R. Manzini	Topics: o Design: Project definition and project development Readings:
Session 11 Hours of lesson: 2 Instructor: R. Manzini	Topics: o Design: rendering and prototyping Readings:
Session 12 Hours of lesson: 3 Instructor: R. Manzini	Topics: o Design: rendering and prototyping Readings:
Session 13 Hours of lesson: 2 Instructor: T. Rossi	Topics: · Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 14 Hours of lesson: 3 Instructor: T. Rossi	Topics: · Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 15 Hours of lesson: 2 Instructor: T. Rossi	Topics: Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 16 Hours of lesson: 3 Instructor: T. Rossi	Topics: Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 17 Hours of lesson: 2 Instructor: T. Rossi	Topics: Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 18 Hours of lesson: 3 Instructor: T. Rossi	Topics: Engineering: from the idea to the industrial product o Techniques for product design such as Quality Function Deployment, Value Engineering, Variety Reduction Program and Design of Experiments (DOE or Taguchi method) are presented Readings:
Session 19 Hours of lesson: 2 Instructor: T. Rossi	Topics: · Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 20 Hours of lesson: 3 Instructor: T. Rossi	Topics: Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 21 Hours of lesson: 3 Instructor: T. Rossi	Topics: Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 22 Hours of lesson: 3 Instructor: T. Rossi	Topics: Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 23 Hours of lesson: 2 Instructor: T. Rossi	Topics: Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 24 Hours of lesson: 3 Instructor: T. Rossi	Topics: Operations: supply chain design and production system definition o This module provides the students with methodologies and tools, which will allow them to take decisions in terms of supply chain design and sites master plans in accordance with the critical success factors of a “made in Italy” company Readings:
Session 25 Hours of lesson: 2 Instructor: T. Rossi	Topics: sales service: organizing and managing after sale Readings:
Session 26 Hours of lesson: 3 Instructor: T. Rossi	Topics: o Methods and tools to make a client a faithful customer: Customer Relationship Management (CRM) and CRM systems; tailor made services; proactive services exploiting Information and Communication Technologies Readings:

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