A83220 Doing Business Around the World

An in–depth analysis of the role of lobbying and public affairs as a business strategy.     

The workshop offers students an in–depth analysis of the role of lobbying and public affairs as a business strategy using a practical case study approach and in-class simulations. 

Topics:   

• Introduction to lobbying: what is lobbying and what is public affairs
• The rules of the game: the role of politicians, associations and other stakeholders.
• Ethical aspects of lobbying and respect of the law
• Lobbying as a fundamental business strategy
• Lobbying and traditional media: creation of a media network
• Lobbying and new media: web 2.0 and social networks.
• Lobbying in action: operating methodologies and building coalitions.
• A comparative analysis of lobbying in the US and the EU
• Lobbying in Italy: A particular case history.
• Difference between regional and local lobbying

Case studies:

• Landmark lobbying cases in the US and the EU
• Microsoft lobbying strategies in the US and EU
• Apple lobbying strategies in the EU
• Political intelligence and lobbying: the reform of the US health care system
• Impact of the end of the Multifiber agreement on lobbying strategies in textile manufacturing  
• Lobbying strategies for airlines in crisis
• J.C. Penney lobbying strategy

The laboratory on lobbying strategies will account for 30% of the course grade (9/30 points) in "Doing Business Around the World". 

The laboratory will be evaluated as follows:

Class attendance and participation: 50%

Group project: 50%