A22555 International Marketing

Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2014/15 First Semester

Con il contributo di:

Docente TitolareCarolina Guerini
Office"Torre" (main tower), 8th floor
Phone0331 572273

The Lab is part of the Course . Non attending students of the Course are not admitted.

Learning Objectives

Briefed by Professors and practinioners students must demostrate international marketing competences and creativity.

They will learn how to approach concrete international marketing issues and will be asked to interact with Managers involved in the International Environment.

Detailed learning objectives are described in every Lab session.

Students will solve concrete international marketing issues.

Required Readings

Readings will be posted on the website.

Course Evaluation

Students will be divided in groups. In each appointment groups will work on an International Marketing Issue. At the end of the Course they will present their works.

Each group will gain from 0-9 points.

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