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A22555 International Marketing
Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2015/16 First Semester
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The Lab is part of the Course. Non attending students of the Course are not admitted.
Learning Objectives
Students will take part in "Global Challenge" an online business game. You will be divided into teams and will have to manage a company in several different markets competing against your classmates.
You will cover all international marketing decisions.
The team that adds the most value for the company wins!
Students will be exposed to typical decisions required in the international context under time pressure and dynamic competition.
Required Readings
Readings will be posted on the website.
Course Evaluation
At the end of the game each team will present a report on its performance and comment on results and lessons learned.
You can gain up to 2 extra point to add to your overall exam grade.
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