A88750 Strategic Analysis of Italian Industries

Scuola di Economia e Management
Syllabus
Academic Year 2016/17 Second Semester

foto
Docente TitolareFabio Papa
E-mailfpapa@liuc.it
Office"Torre" (main tower), 7th floor
Phone

Learning Objectives

At the end of the course the student will be able:

a) To identify the key issues for the companies operating in the various sectors of the made in Italy;

b) To interpret strategic management;

c) To assess different strategic options for survival and growth;

d) To analyze strategic challenges coming from the international competition;

e) To address management issues from an international perspective.

The course presents the "Made in Italy" system by exploring the richness of Italian industrial districts. The main focus is on "Made in Italy's" key industries: furniture, food and fashion. Furthermore, the course studies the managerial and organizational strategies of the best "Made in Italy's" companies giving the students the opportunity to meet managers and entrepreneurs. Finally, the course provides the student with an understanding of the current competitive environment in which "Made in Italy's" firms operate.

Learning targets

At the end of the course the student will be able:

a) To identify the key issues for the companies operating in the various sectors of the made in Italy;

b) To interpret strategic management;

c) To assess different strategic options for survival and growth;

d) To analyze strategic challenges coming from the international competition;

e) To address management issues from an international perspective.

Course Content

The course presents the "Made in Italy" system by exploring the richness of Italian industrial districts. The main focus is on "Made in Italy's" key industries: furniture, food and fashion. Furthermore, the course studies the managerial and organizational strategies of the best "Made in Italy's" companies giving the students the opportunity to meet managers and entrepreneurs. Finally, the course provides the student with an understanding of the current competitive environment in which "Made in Italy's" firms operate.

Course Delivery

The course is structured in two sessions per week. The basic content and the order of presentation will follow a modular concept. The sequence is mentioned in the session-wise teaching plan. Teaching sessions will include lectures, video films, student debates & live case discussions. Students are responsible to self-organize in groups, choose a made in Italy's company, look for relevant information, analyze the case study and present it to the rest of the class. The knowledge generated will be shared at the end of the course and will be part of the collective learning process. Students are responsible for consulting on a regular basis the website of the course on “my.liuc.it” where updates, additional material and slides about the course are posted. No excuse accepted for any failure during the course you may incur into due to a delayed consultation of the website. 

Course Evaluation

For students attending classes, grade is based on an individual written exam (60%) on required readings group work (30%) and class participation (10%).

For students non attending classes, grade is entirely based on an individual written exam on required readings.

Syllabus

Session 1
Hours of lesson: 3
Instructor:

Topics:

Course Introduction: what does Made in Italy mean to you? (A.Sinatra)

 

Readings:

Session 2
Hours of lesson: 2
Instructor:

Topics:

Heritage and Competition: how Italian companies can make money thanks to their glorious past. (F.Papa) - Guest speaker: D. Pozzi (Professor at LIUC University, Italy)

 

Readings:

Session 3
Hours of lesson: 3
Instructor:

Topics:

The Italian Economic System: why Italy is changing and how. (F.Papa)

 

Readings:

Session 4
Hours of lesson: 2
Instructor:

Topics:

The Italian Fashion System: profiting from new global market trends

 

Readings:

Session 5
Hours of lesson: 3
Instructor:

Topics:

Patrizia Pepe's case study: how fast fashion works. (A.Sinatra)

 

Readings:

Session 6
Hours of lesson: 2
Instructor:

Topics:

The Italian Food System: key-characteristics and performance. (F.Papa)

 

Readings:

Session 7
Hours of lesson: 3
Instructor:

Topics:

Italian success stories: the case of Birrificio Poretti. (F.Papa) - Guest Speaker: Alberto Frausin (CEO at Carlsberg Italia, Italy)

 

Readings:

Session 8
Hours of lesson: 2
Instructor:

Topics:

Made in Italy and the Chinese challenge: how to better exploit the red dragon.

 

Readings:

Session 9
Hours of lesson: 3
Instructor:

Topics:

Italian SMEs and India: business opportunities and trends in the Indian sub-continent. (F.Papa) - Guest Speaker: N. Sharma (Professor at LIUC University, Italy)

 

Readings:

Session 10
Hours of lesson: 2
Instructor:

Topics:

Global Giants Vs. Italians SMEs: trends in Italian fine mechanics 

Readings:

Session 11
Hours of lesson: 2
Instructor:

Topics:

The Italian Furniture Industry: trends and business opportunities for SMEs

 

Readings:

Session 12
Hours of lesson: 2
Instructor:

Topics:

Design, creativity and economic success: the case of Boffi Cucine

 

Readings:

Session 13
Hours of lesson: 3
Instructor:

Topics:

Made in Italy and Innovation: new trends and key-opportunities emerging from the global market.

Readings:

Session 14
Hours of lesson: 2
Instructor:

Topics:

E-Commerce and Italian SMEs: how to profit from the digital era

Readings:

Session 15
Hours of lesson: 3
Instructor:

Topics:

Made in Italy and new entrepreneurial opportunities: how and why to create your start-up

Readings:

Session 16
Hours of lesson: 2
Instructor:

Topics:

Warming-up: course sum-up and key suggestions for the final exam

Readings:

Session 17
Hours of lesson: 2
Instructor:

Topics:

Project Presentations

Readings:

Session 18
Hours of lesson: 2
Instructor:

Topics:

Final Exam

Readings:


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