A88750 Strategic Analysis of Italian Industries

Scuola di Economia e Management
Syllabus
Academic Year 2017/18 Second Semester

foto
Docente TitolareAlessandro Sinatra
E-mailasinatra@liuc.it
Office"Torre" (main tower), 7th floor
Phone0331 572202

Learning Objectives

At the end of the course the student will be able:

  1. To identify the value creation activities of the most important sectors of made in Italy;
  2. To assess the risks and the opportunities of a decentralized production structure and to indicate the necessary change to implement in the company for a successful implementation;
  3. To identify the appropriate decisions and to draw appropriate implementation plans in order to develop an international retail network.

Learning targets

This course allows students to acquire sector-focused knowledge on the Italian SMI's business model and in particular in the fields international retail networks and multi local production structure management.

The possibility to work on the field will consolidate their knowledge and will stimulate them to a “bounded creativity” approach in performing their job.

Course Content

The course is composed of 3 parts:

- a first part where the Italian way of doing business is  presented  through  the analysis and discussion of emblematic Italian cases;

- a module focused on the operations and supply chain management and its organizational mechanisms that must be implemented in order to manage successfully a multi-local production structure. The transition phase from a centralized structure to a multi-local production structure will be analyzed;

- a module focused on the various aspects connected to the implementation of an international retail network (how to create new markets/how to exploit existent markets) integrating the concepts taught in the previous courses. The students will be required to perform practical exercises on real cases.

MODULO 1:

The objective of the first part of the course is to present and to discuss the characteristic  of the Italian model of management of the high performing companies and the common traits among the different sectors. The Armani, Ducati,  Brembo  and Tecnogym cases will be discussed.

 

MODULO 2:

Starting from the Italian design industries, this session covers the process of delocalizing production from local to global network. The international sourcing will be analysed from operational execution to the approach of cultural differences.

MODULO 3:

The content of this session is to show to the students why is important to create an International Distribution Network and to give a strong insight on the diifferents models of distribution in order that the partecipants will be able to choose the right model of distribution , in the differents markets, depending of the situation of the company situation and the local conditions of the market.During this session will be ,also, discussed in depth how to control it via the follow-up of some importants KPI's and the right contracts

Course Delivery

The course will be run under a workshop format requiring active students’ involvement.

Projects on the field, and exercises are part of the program. Lectures are held, by academic professors and company managers,  throughout the entire semester. Students are responsible for LEARNING the material before coming to class and for PROVIDING a meaningful contribution to the discussion led by the instructor. It means to be able to provide accurate and sensible answers and comments whenever personally quizzed by the instructor (it will happen several time during each lecture) and to contribute new and original ideas.

In preparing for lectures students are required to know any detail of the required readings (academic papers from top journals), but are also invited to extend their reading to related papers s, to related papers discovered through personal search on the internet, to related newspaper articles they may become aware of through their daily reading. The students are responsible for consulting on a regular basis the website of the course on “my.liuc.it” where updates, additional material and slides about the course are posted. No excuse accepted for any failure during the course due to a delayed consultation of the website. 

Course Evaluation

The final grade grade is based on class participation (50%) and a final written exam (50%). The Exam scheduled within fifteen days after the end of the course. The attendence to the course, strongly suggested,  is required for all the students. exept IBM student who selected the course in their curriculum. The 80% of attendance to the classes of each module  is the minimum required.

Strategic Analysis of Italian industry

 Non attending student must ask to Prof. Sinatra (asinatra@liuc.it) to be uploaded to the Dropbox in order to have access to the material presented in class.

exam materials:

- strategic models:

Alberti F, Sciascia S, Tripodi C, Visconti F (2008). Entrepreneurial Growth in Industrial Districts. Four Italian Cases. Cheltenham, UK/Northampton, MA: Edward Elgar, ISBN: 9781847200853 ; Pagg.: 19-84; 221-234.

- all the slides presented in class.

-international markets development;

-Valdani e Bertoli ; mercati Internazionali edito da EGEA capitolo 1-5 e 7.

  -BCG perspectives; The chines Digital consumer in a Multichannel world (2014)

  -BCG  What China reveals about the Future of shopping (2017)

  -BCG How companies in China blend Digital and Physical Commerce (2017)

  -Mc kinsey &company ( consumer packaged goods )Lost in Translation; The challenge of Global and customer management

  -Mc Kinsey Global Institute ;Urban world: the global consumer to watch ,Executive summary ( April 2016)

-all the slides presented in class.

-manufacturing  strategy:

-William J. Stevenson - Operations Management 13th edition  Capitoli 1-2-15, McGraw Hill 2018 ISBN 978-1-259-667473

-Heizer, Render, Munson - Operations Management, Sustainability and Supply Chain Management, Capitoli 1-2-11, Pearson 2017 ISBN 978-0-13-413042-2

.-Slack, Brandon Jones, Johnston - Operations Management , Parte 1 tutta e Capitolo 13, Pearson 2013 ISBN 978-0-27377620-8

-Lambert - Supply Chain Management, Processes, Partnership, Performance , Primo Capitolo tutto e primi 3 capitoletti di tutti gli altri capitoli, Supply Chain Management Institute,  2008 ISBN 978-0-9759949-3-1

- all the slides presented in class.

 

Syllabus

Session 1
Time: 00:00
Hours of lesson: 2
Instructor: A. Sinatra

Topics:

Course Introduction

Lecture: The Emerging Paradigm

Readings:

Session 2
Time: 00:00
Hours of lesson: 3
Instructor: A. Sinatra

Topics:

Giorgo Armani   Case A and B

Readings:

Session 3
Time: 00:00
Hours of lesson: 2
Instructor: A. Sinatra

Topics:

Brembo and the red kilometer case

Readings:

Session 4
Time: 00:00
Hours of lesson: 3
Instructor: A. Sinatra

Topics:

Technogymm case

Brembo-Technogym common traits

Readings:

Session 5
Time: 00:00
Hours of lesson: 2
Instructor: A. Sinatra

Topics:

TSM Technological Systems case

Readings:

Session 6
Time: 00:00
Hours of lesson: 0
Instructor: M. Bonfanti

Topics:

Starting from the Italian design industries, the second module covers the Supply Chain activities and the process of delocalizing production from local to global network. The international sourcing will be analysed from operational execution to the approach of cultural differences.

Lesson details:

: A brief introduction to Alessi

Definition of Operations and Supply Chain

Readings:

Session 7
Time: 00:00
Hours of lesson: 2
Instructor: M. Bonfanti

Topics:

: Italian Design factories

  Innovation and Product Development

Readings:

Session 8
Time: 00:00
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

: Globalisation and Internationalisation: From Local to Global district

Readings:

Session 10
Time: 00:00
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

:  Local to Global: Suppliers Management

Readings:

Session 12
Time: 00:00
Hours of lesson: 2
Instructor: M. Bonfanti

Topics:

: Evolution of Supply Chain Management: The Fast Fashion case

Readings:

Session 13
Time: 00:00
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

Intercultural Relationship and Operational Modality in Emerging Markets

Readings:

Session 14
Time: 00:00
Hours of lesson: 2
Instructor: M. Monzini

Topics:

 

The Internationalisation process and the importance for the development of the companies

Readings:

Session 15
Time: 00:00
Hours of lesson: 3
Instructor: M. Monzini

Topics:

The interelation between  the markets and the distribution network

Readings:

Session 16
Time: 00:00
Hours of lesson: 2
Instructor:

Topics:

 

Importance of the brand positioning ,the consumer segmentation ,in the choice of the distribution .( some examples )

Readings:

Session 17
Time: 00:00
Hours of lesson: 3
Instructor: M. Monzini

Topics:

The different kinds of the distribution models and their positive and negative points through some examples.

Readings:

Session 18
Time: 00:00
Hours of lesson: 2
Instructor: M. Monzini

Topics:

how to manage the different model of the distribution and the role of the Area manager

Readings:

Session 19
Time: 00:00
Hours of lesson: 3
Instructor: M. Monzini

Topics:

presentation of case study presented by the students

Readings:


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