A78600 Creative and Cultural Entrepreneurship

• Understand the centrality of the creative society in contemporary global competitiveness
• Understand the specificities of creative and cultural industries
• Understand the dynamics of cultural entrepreneurial opportunities in the knowledge society

Develop familiarity with entrepreneurial processes of opportunity recognition and exploitation

Have a detailed focus of cultural and creative sectors

Develop a business arising from creative and cultural entrepreneurial opportunities

Creative Economy: Cultural + Creative Industries

Creativity 4.0

Creative Entrepreneurs

Entrepreneurship by Design: Workshop

Business Modeling for the Creative industries

Strategic Marketing in Creative Industries

Growth and Scale of Creative and Cultural Initiatives

Creative Storytelling

During this course students will attend lectures, analyze creative and cultural entrepreneurship case studies and develop an entrepreneurial project.

Team presentations and case submissions (40%), Course final project (60%)