A14912 Creativity for Entrepreneurs

On completing this course students will have a broad understanding of the methods and skills needed for creative innovation. And they will have practiced designing and delivering pitches and pilots for new products, processes, services, and ventures across a range of creative sector businesses and organizations. Over the length of the course students will be engaged in activities including for example:

• Practicing a disciplined approach to brainstorming that leads to actionable ideas and insights and improves problem-solving skills 
• Conducting online market and user experience research to discover innovation opportunities
• Developing the intellectual flexibility and empathy to examine problems from the point of view of the user, audience, or client 
• Reflecting on the value and impact of entrepreneurial thinking to the production and promotion of creative products, processes, business models, and services 
• Framing innovative ideas and initiatives and communicating them to others using digital and visual multimedia content and storytelling techniques

This course offers a primer on personal and organizational creativity, and is designed to support students to develop entrepreneurial mindsets. 

Students will practice developing, growing, and promoting creative ideas, projects, services, people, and artistic enterprises.

The course will be of interest to those wishing to become, entrepreneurs, and also to intrapreneurs engaged in innovation within organizations.

There is no textbook or reading package to purchase. The required readings for this course include popular news articles, excerpts from business trade titles, case studies, and short academic research articles about creativity, innovation, and entrepreneurship from across the disciplines and creative industries. 

There is no special software required to purchase for this course. Instead we will be relying on free, cloud-based apps that work equally well on Mac/PC and should be accessible on your connected mobile devices too.

THE COURSE EVALUATION WILL COME DIRECTLY FROM THE FOLLOWING:

• ATTENDANCE/CLASS PARTICIPATION  15%
• OVER-ALL INVOLVEMENT  5%
• ASSIGNMENTS 10%
• FINAL PRESENTATION 70%