This course equips students with advanced ideas and tools relating to the
formulation of corporate technology strategy, the management of technology and
technological innovation, and the marketing and commercialisation of new
products.
None
Syllabus
Introduction
Technological innovation: definitions and fundamental concepts
The technology strategy:
Models
The technology intelligence
process
Definition of the timing
Selection of technologies
Modes of acquisition of
technology
The role of marketing in supporting innovation
The process of generating value
Defining the value proposition
Managing technology
Evaluating and choosing
innovation projects
Measuring performance
Managing industrial and
intellectual property
Marketing and commercialisation of innovation
Organisation of innovatory activities
Examinations
The examination will consist
of a written test and an oral test.
Reading list
Course textbooks:
Chiesa V., R&D
Strategy and Organisation, Imperial College Press, 2001
Kotler P., ‘Marketing Management’, 11th edition, 2002
Prentice Hall International
Further reading:
Tidd J., Bessant J.,
Pavitt K., Managing Innovation, Wiley, 2001.