Student guide Facoltą di Economia A.A. 2004/05 Lauree Triennali

Strategic management
Aim of the course
This fourth year course closes the series of business lectures and aims to develop the students' ability to understand the overall functioning of a company by taking into account its relationship with the outside world and the problems of technological change in specific social and competitive contexts.
The course aims to develop decisional skills and innovative thought in uncertain and complex situations through the intelligent use of the tools for analysis and assessment offered by business disciplines. Considerable time is given to the discussion of case studies.
Analysis of the technological variable in company strategy will be carried out according to approaches and perspectives which vary according to the characteristics of the context in which the company is operating (turbulent and highly dynamic contexts, stable contexts).
Part 1 - Premise to the study of strategic management
1. Introduction to Strategy:
1.1 the concept of Strategy;
1.2 strategic management;
1.3 the Business Idea.
2. Strategic options:
2.1 the directions of Strategy;
2.2 sources of Competitive advantage;
2.3 the Value Chain.
Part 2 - The process of strategic management
3. External environment analysis:
3.1 from macro environment to industry;
3.2 industry analysis;
3.3 advanced tools for industry analysis;
4. Internal environment analysis:
4.1 resources and Competencies;
4.2 the Balanced Scorecard.
5. Strategic Analysis
6. Models for strategic analysis and choice:
6.1 formulating strategy in multi-business companies;
6.2 formulating Strategy in mono-business companies;
7. Implementing Strategy:
7.1 formulation Vs Implementation;
7.2 the content and the context of Implementing Strategy.
A written exam will take place at the end of the course. Group works will be assigned during the course.
Reading list
To be announced.