A22555 International Marketing

Materiale di supporto al corso

 

Anno Accademico 2019/20

Programma analitico:   COURSE PRESENTATION (CLASS 1 & 2) (109K)
Lezioni:   session 1 (1.1)Antonio González (6790K)
second session 1 (1.2) Antonio González (1466K)
Class presentation from session 4 (2080K)
S3 A note on protectionism (2nd part of the session after Marcelo's lecture)Prof. A. Gonzalez Ph.D. (3392K)
Presentation session 5 - Antonio González (2255K)
Presentation of session 6 Prof. Antonio González Ph.D. (2245K)
S7 student version Prof. Antonio González Ph.D. (Segmentation, Targeting and Positioning) (2445K)
S8 Made-in effect and COO Prof. Antonio González Ph.D. (2922K)
S11 presentation - Prof Antonio González PhD. (2806K)
S13 Presentation from session 13.- Prof. Antonio González Ph.D. (1810K)
S12 presentation from class session-. Prof. Antonio González Ph.D. (2889K)
Presentation from session 14 on Channel Management Prof Antonio Gonzalez PhD (1281K)
Presentation from session 19 (1) Prof. Antonio González Ph.D. (694K)
Presentation from session 18 Prof. Antonio González Ph.D. (4148K)
Presentation from session 17 Prof. Antonio González Ph.D. (2101K)
Presentation from session 16 Prof. Antonio González Ph.D. (665K)
Esercizi:   Guidelines for the first exercise (CLASS 2) (99K)
Assignment 3 (CLASS1) AMAZON CASE (257K)
Alpen Bank Case study questions (15K)
Discussion questions for Alphen bank case (Group Prof. Antonio González Ph.D.) (1614K)
Check these out for product exercise (12K)
Team exercise on branding - Prof. Antonio González (44K)
Team exercise on pricing - Prof. Antonio González (26K)
Leggi:   questions (examples) (16K)
Presentation from session 19 (2) Prof. Antonio González Ph.D. (1373K)
Varie:   Guest speaker presentation Pablo Mesias on Marketing in the Financial Industry (1947K)