A93123 International Strategy & Multinational Corporation

Materiale di supporto al corso

Vedi il materiale didattico di altri anni accademici: 2015/16 2016/17 2017/18 2018/19

 

Anno Accademico 2014/15

Programma analitico:   Course Presentation (590K)
Company Analysis Strategy (174K)
Marketing and Sales Exercise: Tom Dixon vs. Moooi (1546K)
Design Management. Model of Iconographic Analysis. Lesson1.Design Pill (1774K)
Lesson 3 - Day and night systems analysis (5957K)
lezione 4 + esercizi (5511K)
Lezioni:   Global Environment (595K)
Strategy (320K)
Organization (555K)
Entry Strategies (669K)
Cultural differences (968K)
Ethics (500K)
HRM (839K)
Studio Introduction Course Introduction Market Analysis: Market Definition, Market Segmentation, Market Mapping Exercise (1586K)
Consumer Analysis: Consumer Analysis, Trend Analysis, Targeting Exercise: Office Consumer Analysis and Office Consumer Targeting (1328K)
Course Review Exercise Market Mappings, Product Definition, Briefing (594K)
Design Management. Model of Iconographic Analysis. Lesson1 (4765K)
Casi:   Cases for sessions 3-4-5 (41K)
Varie:   Course Structure (232K)
Detailed instructions for your group work (58K)
Group-projects: evaluation (92K)