IE1040 Design Management

Materiale di supporto al corso

 

Anno Accademico 2014/15

Programma analitico:   Marketing and Sales Exercise: Tom Dixon vs. Moooi (1546K)
Lesson 3 - Day and night systems analysis (5957K)
lezione 4 + esercizi (5511K)
Lezioni:   Studio Introduction Course Introduction Market Analysis: Market Definition, Market Segmentation, Market Mapping Exercise (1586K)
Consumer Analysis: Consumer Analysis, Trend Analysis, Targeting Exercise: Office Consumer Analysis and Office Consumer Targeting (1328K)
Company Analysis Strategy (174K)
Course Review Exercise Market Mappings, Product Definition, Briefing (594K)
Varie:   Course Structure (232K)