N90311 eBusiness: Methodology and Technology

Scuola di Ingegneria Industriale
Syllabus
Academic Year 2013/14 Second Semester

foto
Docente TitolareAurelio Ravarini
E-mailaravarini@liuc.it
Office"Torre" (main tower), 2nd floor
Phone0331 572327

Learning Objectives

This course introduces the main concepts and analytical tools concerning:
• new economy dynamics and trends, figuring out competitive forces shaping global markets;
• key strategic, policy and economic aspects of e-business; 
• impact of technological innovation on organizational forms, structures and practices (business model), deepening competitive strategy in various organizational settings for creating business value and getting performance gains;
• overview of most relevant technologies (RFId, NFC, UWB, e-SCM, …), understanding and challenging the applicability 
• tools and frameworks shaped on individual cases and problems, handling the complex and systematic relationships of various functions and issues (feasibility study, business process modeling,…). 
 

Learning targets

Course Content

The impact of e-business on organizations, will be the core topic of the course, and it will be implemented into a business model canvas.
The first part of the course is focused on the dynamics of the digital business, aimed at understanding the main forces shaping global markets and killer-app ideas to improve companies’ competitiveness. Strategic analysis methodologies will be explained and applied to business cases of the IT industry such as Google, Amazon and Facebook. 
A second part of the course will be dedicated to the discussion of the so-called IT trends, the analysis of the underlining IT infrastructures and their business domains of application.
Mobile Apps, Big Data, the Internet of Things will be the subject of this second part. The students will learn both how to idenitfy the business model of existing companies whose success is linked to these trends, and to design a digital start-up willing to exploit such trends.

 

Course Delivery

Course Evaluation

Syllabus

Session 1
Hours of lesson: 0
Instructor: E. Strada

Topics:

Business Modeling

Readings:

Session 2
Hours of lesson: 0
Instructor: A. Ravarini

Topics:

IT Architectures and frameworks

Readings:

Session 3
Hours of lesson: 0
Instructor: E. Strada

Topics:

eBusiness Strategic Analysis Tools

Readings:

Session 4
Hours of lesson: 0
Instructor: E. Strada

Topics:

eBusiness P&L techniques

Readings:

Session 5
Hours of lesson: 0
Instructor: L. Cremona

Topics:

IT trends: the internet of Things

Readings:

Session 6
Hours of lesson: 0
Instructor: G. Catalfamo

Topics:

IT trends: Mobile Apps

Readings:

Session 7
Hours of lesson: 0
Instructor: E. Strada

Topics:

IT trends: Social Media

Readings:

Session 8
Hours of lesson: 0
Instructor: E. Strada

Topics:

eBusiness P&L techniques - part 2

Readings:

Session 9
Hours of lesson: 0
Instructor: E. Strada

Topics:

eBusiness Strategic Analysis tools

Readings:

Session 10
Hours of lesson: 0
Instructor: A. Ravarini

Topics:

IT trends: Big Data

Readings:

Session 11
Hours of lesson: 0
Instructor: A. Ravarini

Topics:

Project Works discussion

Readings:

Session 12
Hours of lesson: 0
Instructor: A. Ravarini

Topics:

individual assessment

Readings:


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