Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2013/14 Second Semester
Con il contributo di:
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Lab part is an integrated part of the course
Learning Objectives
To apply the techniques of business planning in a corporate context
Groupwork
Required Readings
McKinsey Business Plan Manual
Course Evaluation
30% of overall course grade. Based on Business Plan and Peer Evaluation of individual contribution