N90311 eBusiness: Methodology and Technology

This course introduces the main concepts and analytical tools concerning:

• new economy dynamics and trends, figuring out competitive forces shaping global markets;

• key strategic, policy and economic aspects of e-business; 

• impact of technological innovation on organizational forms, structures and practices (business model), deepening competitive strategy in various organizational settings for creating business value and getting performance gains;

• overview of most relevant technologies (RFId, NFC, UWB, e-SCM, …), understanding and challenging the applicability 

• tools and frameworks shaped on individual cases and problems, handling the complex and systematic relationships of various functions and issues (feasibility study, business process modeling,…). 

 

The impact of e-business on organizations, will be the core topic of the course, and it will be implemented into a business model canvas.

The first part of the course is focused on the dynamics of the digital business, aimed at understanding the main forces shaping global markets and killer-app ideas to improve companies’ competitiveness. Strategic analysis methodologies will be explained and applied to business cases of the IT industry such as Google, Amazon and Facebook. 

A second part of the course will be dedicated to the discussion of the so-called IT trends, the analysis of the underlining IT infrastructures and their business domains of application.