A55705 Strategic management

At the end of the course the student will be able:

1. to identify a firm’s current strategy;
2. to identify the link between business goals, operations and supply chain decisions;
3. to evaluate how operational excellence supports business strategy;
4. to acquire skills to map supply chain and to understand value creation process;
5. to analyze internal and external environment of business strategy;
6. to define and implement strategic action. 

Poor performance is mostly caused by ineffective strategic management processes. The capability to analyze current strategies and to identify the link between business strategy and operations is therefore relevant for a firm’s survival and prosper. To this end, the course will provide appropriate coverage of the following topics:  

1. The identification of current strategy;
2. The analysis of internal and external environment of business strategy;
3. The analysis of corporate level strategies and international strategies;
4. Implementation of strategic action, creating shared value: leadership, governance, entrepreneurship;
5. Identify the link between business strategy and operations: How to get the coherence between business goals and operations and supply chain decisions;
6. The analysis of business strategy with operational excellence;
7. Mapping supply chain and understanding the value creation process.

The course is aimed to provide the knowledge needed to deal with each of these issues at the business strategy level.

The course will be divided in two modules, by professor Massimo Solbiati and professor Michael Keller.

After the presentation of the course in the first lesson, where professor Massimo Solbiati presents concepts of strategy, of strategic management and of the entrepreneurial formula (Prof. Vittorio Coda), the first module of the course will be focused on the big picture of strategic management within its external environment: industry analysis, location analysis, relation with society. The instructor of this first module of the course will be professor Michael Keller. The second module, that will conduct by professor Massimo Solbiati, will be focused on the link between business strategy, operations, decisions and performance: in every lesson direct testimonials (managers and entrepreneurs) will explain the strategy of their firms.and their results.

Each section will be run under traditional format (lectures and case studies discussion) and interactive format (quick assignments and simulations). The instructors at the beginning of each module will explain in detail the assignments and simulation. 

The books are:

Vittorio Coda (2010). "Entrepreneural values and Strategic Management. Essays in Management Theory" - chapter 3 both for attendees and not attendees

Volberda, H.W., Morgan, R.E., Reinmoeller, P., Hitt, M.A., Ireland , R.D. & Hoskisson, R.E. (2012). “Strategic Management. Competitiveness & Globalization: Concepts Only”. Lessons are based on the 4 chapters: 1, 2, 3 and 5. For attendees it is recomanded to read these chapters. 

For not attendees the course: they are called to study not only the the above-mentioned chapters (1,2,3,5) but also the following 4 chapters: 4, 6, 8 and 11.

Students are responsible for consulting on regular basis the website of the course on “my.liuc.it” where updates, additional material and slides about the course are posted. 

No excuse accepted for any failure during the course you may incur into due to a delayed consultation of the website.