A55705 Strategic management

Scuola di Economia e Management
Syllabus
Academic Year 2016/17 Second Semester

foto
Docente TitolareMassimo Solbiati
E-mailmsolbiati@liuc.it
Office"Torre" (main tower), 7th floor
Phone0331 572205

Learning Objectives

At the end of the course the student will be able:

  1. to identify a firm’s current strategy;
  2. to identify the link between business goals, operations and supply chain decisions;
  3. to evaluate how operational excellence supports business strategy;
  4. to acquire skills to map supply chain and to understand value creation process;
  5. to analyze internal and external environment of business strategy;
  6. to define and implement strategic action. 

Learning targets

Students will develop critical approach to company strategy and supply chain decisions: the analysis of past choices and perfomance will allow them to formulate new choices for better results. The results of group works for attendees are to become more confident about the analysis of current strategy, current results, external enviroment, internal organization, and to project new prospect strategy and to determinate prospect results.

Course Content

Poor performance is mostly caused by ineffective strategic management processes. The capability to analyze current strategies and to identify the link between business strategy and operations is therefore relevant for a firm’s survival and prosper. To this end, the course will provide appropriate coverage of the following topics:  

  1. The identification of current strategy;
  2. The analysis of internal and external environment of business strategy;
  3. The analysis of corporate level strategies and international strategies;
  4. Implementation of strategic action, creating shared value: leadership, governance, entrepreneurship;
  5. Identify the link between business strategy and operations: How to get the coherence between business goals and operations and supply chain decisions;
  6. The analysis of business strategy with operational excellence;
  7. Mapping supply chain and understanding the value creation process.

The course is aimed to provide the knowledge needed to deal with each of these issues at the business strategy level.

 

Course Delivery

The course will be divided in two modules, by professor Massimo Solbiati and professor Michael Keller.

After the presentation of the course in the first lesson, where professor Massimo Solbiati presents concepts of strategy, of strategic management and of the entrepreneurial formula (Prof. Vittorio Coda), the first module of the course will be focused on the big picture of strategic management within its external environment: industry analysis, location analysis, relation with society. The instructor of this first module of the course will be professor Michael Keller. The second module, that will conduct by professor Massimo Solbiati, will be focused on the link between business strategy, operations, decisions and performance: in every lesson direct testimonials (managers and entrepreneurs) will explain the strategy of their firms.and their results.

Each section will be run under traditional format (lectures and case studies discussion) and interactive format (quick assignments and simulations). The instructors at the beginning of each module will explain in detail the assignments and simulation. 

The books are:

Vittorio Coda (2010). "Entrepreneural values and Strategic Management. Essays in Management Theory" - chapter 3 both for attendees and not attendees

Volberda, H.W., Morgan, R.E., Reinmoeller, P., Hitt, M.A., Ireland , R.D. & Hoskisson, R.E. (2012). “Strategic Management. Competitiveness & Globalization: Concepts Only”. Lessons are based on the 4 chapters: 1, 2, 3 and 5. For attendees it is recomanded to read these chapters. 

For not attendees the course: they are called to study not only the the above-mentioned chapters (1,2,3,5) but also the following 4 chapters: 4, 6, 8 and 11.

Students are responsible for consulting on regular basis the website of the course on “my.liuc.it” where updates, additional material and slides about the course are posted. 

No excuse accepted for any failure during the course you may incur into due to a delayed consultation of the website.

 

Course Evaluation

For students attending classes, grade is based on an individual written exam (60%) on required readings, and on the assignments (prof. Solbiati assignment 20% and prof. Keller assignment 20%).

For students non attending classes, grade is entirely based on an individual written exam on the required chapters of the textbook.

The written exam for the attending students will be a multiple choice test with 18 questions. For not attending students the written exam will be a multiple choice test with 30 questions.

Syllabus

Session 1
21/02/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Course presentation.

Strategy, Strategic Planning, Strategic Performance, and the Entrepreneurial Formula by Prof. Vittorio Coda. How measuring strategy's performance.

Readings:

Session 2
28/02/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Keller

Topics:

Strategic management - The big picture: Introduction to the module and organization of the team projects for module 1

Readings:

Session 3
07/03/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Keller

Topics:

Strategy basics

The Five Forces

Group work

Readings:

Session 4
14/03/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Keller

Topics:

Five Tests of a good strategy

Diamond Model

Group work

Readings:

Session 5
21/03/2017
Time: 09:00
Hours of lesson: 4
Instructor: M. Keller

Topics:

Team presentations

Readings:

Session 6
21/03/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Keller

Topics:

Creating shared value

Team project feddbacks

Group work

Readings:

Session 7
28/03/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Growth and investments strategy in a family business.  How measuring strategy's performance - a real case (testimonial)

Readings:

Session 8
04/04/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Strategy in a high tech company: the drivers of innovation - a real case (testimonial)

Readings:

Session 9
11/04/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Strategy for changing the business model - a real case.  How measuring strategy's performance - a real case (testimonial)

Readings:

Session 10
02/05/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Strategy for a star up company.  How measuring strategy's performance - a real case (testimonial)

Readings:

Session 11
09/05/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Strategy of internationalization of a industry 4.0 company.  How measuring strategy's performance - a real case (testimonial)

Readings:

Session 12
16/05/2017
Time: 14:00
Hours of lesson: 4
Instructor: M. Solbiati

Topics:

Class presentation - work groups presentations

Readings:

Session 13
23/05/2017
Hours of lesson: 2
Instructor: M. Solbiati

Topics:

Exam

Readings:


in order to have access to the complete syllabus please enter on the student self service