A88767 Strategic Issues of Made in Italy - 2 (advanced course)

Scuola di Economia e Management
Syllabus
Academic Year 2016/17 Second Semester

foto
Docente TitolareAlessandro Sinatra
E-mailasinatra@liuc.it
Office"Torre" (main tower), 7th floor
Phone0331 572202

Learning Objectives

At the end of the course the student will be able:

  1. To identify the value creation activities of the most important sectors of made in Italy;
  2. To assume a junior role in  the export manager career;
  3. To assess the risks and the opportunities of a decentralized production structure and to indicate the necessary change to implement in the company for a successful implementation;

 

Learning targets

This course allows students to acquire sector-focused  practical knowledge in the fields of export management, international retail networks and multi local production structure management.

The possibility to work on the field will consolidate their knowledge and will stimulate them to a “bounded creativity” approach in performing their job.

Course Content

The course is composed of 3 parts:

- a  module focused on the export manager role, competencies and skills. The students will work with company experts on practical issues;

- a module focused on the organizational mechanisms that must be implemented in the company in order to manage successfully a multi-local production structure. The transition phase from a centralized structure to a multi-local production structure will be analyzed;

- a module focused on the various aspects connected to the implementation of an international retail network (how to create new markets/how to exploit existent markets) integrating the concepts taught in the previous courses. The students will be required to perform practical exercises on real cases.

MODULO 1:

The objective is to provide the knowledge needed to set up and manage the business contacts with foreign countries in view of both the planning of trade policy and the organization of the sales network. Topics include: the choice of commercial intermediaries, the build-up of a budget of internationalization, the economic and financial assessments of the commercial network.

MODULO 2:

Starting from the Italian design industries, this session covers the process of delocalizing production from local to global network. The international sourcing will be analysed from operational execution to the approach of cultural differences.

MODULO 3:

The content of this session is to show to the students why is important to create an International Distribution Network and to give a strong insight on the diifferents models of distribution in order that the partecipants will be able to choose the right model of distribution , in the differents markets, depending of the situation of the company situation and the local conditions of the market. During this session will be ,also, discussed in depth how to control it via the follow-up of some importants KPI's and the right contracts.

 

Course Delivery

The course will be run under a workshop format requiring active students’ involvement.

Projects on the field, company visits and exercises are part of the program. Lectures are held, by academic professors and company managers,  throughout the entire semester. Students are responsible for LEARNING the material before coming to class and for PROVIDING a meaningful contribution to the discussion led by the instructor. It means to be able to provide accurate and sensible answers and comments whenever personally quizzed by the instructor (it will happen several time during each lecture) and to contribute new and original ideas.

In preparing for lectures students are required to know any detail of the required readings (academic papers from top journals), but are also invited to extend their reading to related papers listed in the references of the required readings, to related paper discovered through personal search on the internet, to related newspaper articles they may become aware of through their daily reading. The students are responsible for consulting on a regular basis the website of the course on “my.liuc.it” where updates, additional material and slides about the course are posted. No excuse accepted for any failure during the course due to a delayed consultation of the website.

 

Course Evaluation

For students attending classes, the grade will be based on the average of grades obtained in each of the three parts of the course. The grade will be based on written exams, class participation, quality of the contributions to the class discussions and work group presentations. In order to be considered “attending student” is required the 80% of presence in the classes of each single part and the instructor evaluation of the written exams of the single part. All other students should pass an oral exam. The program of the oral exam will be defined by the coordinator of the course.

Syllabus

Session 1
Hours of lesson: 0
Instructor: A. Sinatra

Topics:

Introduction to the course.

Readings:

Session 2
Hours of lesson: 2
Instructor: G. Toscano

Topics:

How do firms go international ? The organizational and economic impacts of alternative entry strategies (by exporting products, by establishing sale representatives, by setting up production facilities)

Readings:

Session 3
Hours of lesson: 3
Instructor: G. Toscano

Topics:

The economics of internationalization strategies and export activities: the costs and revenues drivers

Readings:

Session 4
Hours of lesson: 2
Instructor: G. Toscano

Topics:

Variables costs and fixed costs management: different organizational strategies to gain volume and value towards the internationalization process

Readings:

Session 5
Hours of lesson: 3
Instructor: G. Toscano

Topics:

How plan the internationalizations activities ? From the competitive analysis and the goals setting towards the business plan definition

Readings:

Session 6
Hours of lesson: 3
Instructor: G. Toscano

Topics:

How to build up the economic budget for internationalization project and export activities

Readings:

Session 7
Hours of lesson: 2
Instructor: G. Toscano

Topics:

How to build up the financial sustainability for internationalization project and export activities. Costs and benefits of different financing  solutions. Credit risks analysis and credit management.

 

Readings:

Session 8
Hours of lesson: 3
Instructor: G. Toscano

Topics:

projects presentations and discussions

Readings:

Session 9
Hours of lesson: 2
Instructor: M. Bonfanti

Topics:

 Lo sviluppo prodotto: processi, product costing e impatti sulle operations

Readings:

Session 10
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

Globalizzazione e internazionalizzazione delle aziende: evoluzione dei processi e competenze nelle operations

Readings:

Session 11
Hours of lesson: 2
Instructor: M. Bonfanti

Topics:

Monitoraggio delle prestazioni: il piano strategico degli acquisti, la valutazione dei fornitori e KPI delle operations

Readings:

Session 12
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

 Il Marketing d’acquisto nel contesto internazionale

Readings:

Session 13
Hours of lesson: 2
Instructor: M. Bonfanti

Topics:

L’evoluzione della Supply Chain (il caso Fast Fashion)

Readings:

Session 14
Hours of lesson: 3
Instructor: M. Bonfanti

Topics:

Le relazioni interculturali e le modalità operative nei mercati emergenti: il Far East

Readings:

Session 15
Hours of lesson: 2
Instructor: M. Monzini

Topics:

distribution network how to create and manage it

Readings:

Session 16
Hours of lesson: 2
Instructor: M. Monzini

Topics:

presentation of the course ; the importance of building an International Distribution network

 

Readings:

Session 17
Hours of lesson: 3
Instructor: M. Monzini

Topics:

the elements to be taken into consideration

Readings:

Session 18
Hours of lesson: 2
Instructor: M. Monzini

Topics:

the elements to be taken into consideration

Readings:

Session 19
Hours of lesson: 3
Instructor: M. Monzini

Topics:

"export" and" market creation", direct and indirect involvment how to choose them.

Readings:

Session 20
Hours of lesson: 2
Instructor:

Topics:

route to market some examples.

Readings:

Session 21
Hours of lesson: 3
Instructor: M. Monzini

Topics:

projects presentations and discussion

Readings:

Session 22
Hours of lesson: 2
Instructor: A. Sinatra

Topics:

Panell discussion:why we have choosen the three topics of the course

Readings:

Session 23
Hours of lesson: 3
Instructor: A. Sinatra

Topics:

Summary, conclusions and student's feedbach

Readings:


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