Scuola di Economia e Management
Syllabus
Academic Year 2016/17 Second Semester
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Learning Objectives
Learning targets
Course Content
This is a predominantly case-based course structured to lead students through the evolution of a tech venture, from concept to exit. The goal is to understand the specific nuances that new companies in the tech industry face. In addition to cases on leading tech companies, students will utilize a variety of sources (including the WSJ and online tech publications) for project work and to keep the conversation current and relevant. The course is not about building and launching a tech company, but rather an opportunity to firmly understand the ever-evolving tech industry as a whole.
Course Delivery
Course Evaluation
Content is learned largely through case discussions and analysis. Students will be doing a considerable amount of group work, but there are plenty of assignments to be completed individually (tech/coding assignments, report). There will be plenty of learning opportunities through self-discovery exercises.
The attendance is compulsory and only attending students will be admitted to the final exam. There will be only one exam date. If students fail the exam or reject the mark obtained they will not have a second chance to retake the exam.
Syllabus
Session 1 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Course presentation Course Methodology Sample: Nokia 3310 Returns Readings: |
Session 2 Hours of lesson: 3 Instructor: M. Varon Garrido | Topics: Idea Generation inside Tech Ventures Case Study: Airbnb Readings: Case Study: AIRBNB: BUSINESS MODEL DEVELOPMENT AND FUTURE CHALLENGES |
Session 3 Hours of lesson: 3 Instructor: M. Varon Garrido | Topics: Organization Models Inside Tech Ventures Case Study: Zappos Readings: Zappos: Structure, Culture and Change |
Session 4 Hours of lesson: 0 Instructor: | Topics: Business Model of Tech Ventures Case Study: Facebook Readings: |
Session 5 Hours of lesson: 0 Instructor: | Topics: Financing Tech Ventures Case Study: Google Ventures Readings: |
Session 6 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Final Presentation Innovation Inside Tech Ventures Readings: Final Presentation Instructions Why Every Job Seeker Should Have a Personal Website, And What It Should Include - Forbes Magazine |