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A78600 Creative and Cultural Entrepreneurship
Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2017/18 Second Semester
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Learning Objectives
Required Readings
Course Evaluation
Syllabus
| Session 0 Hours of lesson: 0 Instructor: | Topics: Course Introduction | Unlocking your creative confidence
Readings: 0.1 Case Discussion: Creativity in Design: Experimenting and Innovating at Teamlab Japan How TeamLab Builds Incredible Techno Art Exhibits HARMONY, Japan Pavilion, Expo Milano 2015
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| Session 2 08/03/2018 Hours of lesson: 0 Instructor: D. Pittman | Topics: Lecture: Creative Economy | Cultural + Creative Industries Readings: |
| Session 3 15/03/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Readings: |
| Session 4 20/03/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Leading and Managing Cultural Organizations Readings: 0.3 Case Discussion: Live from the MET: Opera in the 21st Century [VIDEO] Live at the Met: From the Stage to Screen (To access de video click on trial box and enter: Login: ccentliuc@gmail.com, PW: Creative2018) [ARTICLE] Not only in New York – how the most powerful man in opera took the Met to the world [ARTICLE] The Epic Ups and Downs of Peter Gelb |
| Session 5 22/03/2018 Hours of lesson: 0 Instructor: A. Marasco | Topics: Creativity and Culture in the 4th Industrial Revolution. Readings: |
| Session 6 27/03/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Business Modeling Readings: |
| Session 7 05/04/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Strategic Marketing in Creative Industries. Readings:
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| Session 8 12/04/2018 Hours of lesson: 0 Instructor: D. Pittman | Topics: Field Trip: Marketing of Design and Creative Products Readings: |
| Session 10 03/05/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Funding strategies for Creative Start-ups Readings: 0.6 Case Discussion: Cinetics: Fueling Entrepreneurial Innovations through Crowdfunding |
| Session 11 10/05/2018 Hours of lesson: 0 Instructor: M. Varon Garrido | Topics: Scaling and Growth of Creative Corporations Readings: 0.7 Case Discussion: Christian Dior: A New Look for Haute Couture |
| Session 12 Hours of lesson: 0 Instructor: F. Alberti | Topics: Hackaton
Readings: |
| Session 12 17/05/2017 Hours of lesson: 0 Instructor: | Topics: Lecture: Creative Storytelling Readings: |
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