A86039 Corporate Citizenship for a Global Firm

At the end of the course the student will be able:

1. to improve his knowledge about the non-market environment that, beyond the market environment, there exist around a firm: regulation, politics, activists, and so on.
2. Without the knowledge of point a) managers can prepare an unbalanced business strategy, with potentially harsh consequences for the operation of their enterprises.

At the end of the course the student will be able:

1. to improve his knowledge about the non-market environment that, beyond the market environment, there exist around a firm: regulation, politics, activists, and so on.
2. Without the knowledge of point a) managers can prepare an unbalanced business strategy, with potentially harsh consequences for the operation of their enterprises.

The course is divided in the two following parts

First part  - Doing Business in East Asia -  Tomohiko Adachi

The content of this part of the course is to understand the East Asia as a market as well as a production center. In the course, the term East Asia is used to indicate all countries in Southeast Asia and China (People’s Republic of China), Japan, South Korea, and Taiwan (Republic of China.) This coverage of the territories of the East Asia, except for Taiwan, corresponds to the commonly used term of ASEAN+3, which has been driven by Asia-wide economic integration since the co-operation between ASEAN and its three dialogue partners (China, Japan and South Korea) under the ASEAN Plus Three Process in 1997.
Any business enterprise that is to function in East Asia as a producer/distributer/purchaser/ exporter/importer is operating in a current market environment as well as in its non-market environment such as natural and geopolitic environment, culture, history and traditions of both economic and non-economic, regulation, regional and international politics, etc. We will start the course by briefly reviewing the first three aspects of the non-market environment to help construct long-run business strategies to efficiently and adequately operate in the region. The course then introduces students to the East Asian economies and markets.
In the final part of the course we see the concepts and tools prepared and commonly used in the economics, marketing and finance that are necessary and useful for building business strategies. We then examine the motives/objectives and performances of overseas direct investment by Japanese large firms in order to learn a lesson from their experiences in their East Asian operations. The course concludes by studying a corporation’s marketing strategy in East Asia.

Second part  - Political economy of the environment – Donatella Porrini

The objective of this part of the course is to examine the environmental foundations of the political economy. Two dimensions will be explored: how economists and political economists theorize economic interactions with the environment; and how environmental problems emerge and are managed within the political economy.
Particularly the focus will be on: political economy of environmental regulation; economic analysis of the processes through which political decisions regarding environmental regulation are taken, principally within the context in Italy, in Europe and in the United States; the global politics of sustainable development; the role of insurance in facing the consequences of natural catastrophes; the economic problems connected with the climate change phenomenon with particular attention to the mitigation and adaptation strategies.

The course will be divided in two parts.

In the first part Prof. Adachi will give a short and intensive course requiring active students’ involvement. Attendance and participation will be evaluated for the final mark.

For what concerns the second part of the course, Prof. Porrini lectures are held throughout the entire semester with the use of slides that will be posted on the course website on “myliuc”. Students are also requested to do a research individually or in group of 2 or 3, the research has to be of 10 pages each (12 font, 1.5 lines): 1 student 10 pages, 2 students 20, 3 students 30. The researches will explore cases of corporate social responsibility according with the students’ interest. Eventually the students could be requested to present the research results in front of the class.

To receive the total credits for the course, students must attend the class and/or prepare the course printed materials, as well as successfully complete an assignment and a final examination. The weighting of each course component is: 33% the first part by Prof. Adachi; 33% the second part by prof.  Porrini; 33% the students research and presentation activities.