A93119 Strategic Entrepreneurship

Scuola di Economia e Management
Syllabus
Academic Year 2017/18 Second Semester

foto
Docente TitolareFernando Giuseppe Alberti
E-mailfalberti@liuc.it
Office"Torre" (main tower), 5th floor
Phone0331 572201

Learning Objectives

Learning targets

Course Content

Course Delivery

Course Evaluation

Attending students: active class participation (individual - 30%) and team presentations and case submissions (team - 70%)

Not attending students: oral exam on the course material and the course book (100%) 

Syllabus

Session 1
Hours of lesson: 2
Instructor:

Topics:

Introduction to the course | How to design a successful business model 

Readings:

Session 2
Hours of lesson: 2
Instructor:

Topics:

How to manage a portfolio of businesses

Readings:

Session 3
Hours of lesson: 4
Instructor:

Topics:

01. Case discussion: Apple

Readings:

APPLE'S FUTURE: APPLE WATCH, APPLE TV, AND/OR APPLE CAR?

Suggested Readings:

  • R. Duane Ireland and Justin W. Webb, Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation.
  • Samhita Jayanti and Bharat N. Anand, Strategies of Unrelated Diversification.
  • Chris Zook and James Allen, Growth Outside the Core.
  • Chris Zook, Finding Your Next Core Business.
Session 4
Hours of lesson: 2
Instructor:

Topics:

When and why to diversify? 

Readings:

Session 5
Hours of lesson: 4
Instructor:

Topics:

02. Case discussion: Amgen 

Readings:

Amgen Inc.: Pursuing Innovation and Imitation? (A) (B)

Suggested Readings:

  • Malcolm S. Salter and Michael E. Porter, Note on Diversification as a Strategy.
  • Chris Zook and James Allen, The Redefinition Dilemma: How to Determine Whether Redefining Your Core Business Is the Right Course of Action.
Session 6
Hours of lesson: 2
Instructor:

Topics:

How to profit from the core and move on adjacent businesses? 

Readings:

Session 7
Hours of lesson: 4
Instructor:

Topics:

03. Case discussion: Amazon 

Readings:

Amazon.com, 2016

Suggested Readings:

  • Chris Zook, The New Rules for Growing Outside Your Core Business.
  • Richard G. Hamermesh, Paul W. Marshall and Taz Pirmohamed, Note on Business Model Analysis for the Entrepreneur.
  • Thomas R. Eisenmann, Business Model Analysis for Entrepreneurs.
  • Bharat N. Anand, Corporate Strategy, Module Note.
Session 8
Hours of lesson: 2
Instructor:

Topics:

How to renew a mature business? 

Readings:

Session 9
Hours of lesson: 4
Instructor:

Topics:

04. Case discussion: Tesla

Readings:

Tesla Motors

Suggested Readings:

  • Michael E. Porter and Jan W. Rivkin, Industry Transformation.
  • Rita Gunther McGrath, Thomas Keil and Taina Tukiainen, Extracting Value from Corporate Venturing.

 

Session 10
Hours of lesson: 2
Instructor:

Topics:

How to innovate around the industry clock? 

Readings:

Session 11
Hours of lesson: 4
Instructor:

Topics:

05. Case discussion: Nintendo WII 

Readings:

Responding to the Wii?

Suggested Readings:

  • Chris Zook and James Allen, Desperately Seeking Growth: Focus on Your Core Business to Generate Profitable Growth.
  • Max Wessel and Clayton M. Christensen, Surviving Disruption.
Session 12
Hours of lesson: 2
Instructor:

Topics:

How to spot and exploit entrepreneurial opportunities? 

Readings:

Session 13
Hours of lesson: 4
Instructor:

Topics:

06. Case discussion: Elon Musk 

Readings:

Elon Musk's Big Bets

Suggested Readings:

  • Bhaskar Chakravorti, A Note on Corporate Entrepreneurship: Challenge or Opportunity?
  • David A. Garvin; Lynne C. Levesque, Meeting the Challenge of Corporate Entrepreneurship.
  • Robert C. Wolcott and Michael J. Lippit, Four Models of Corporate Entrepreneurship.
Session 14
Hours of lesson: 2
Instructor:

Topics:

How to lead and manage entrepreneurial organizations? 

Readings:

Session 15
Hours of lesson: 4
Instructor:

Topics:

07. Case discussion: Oprah Winfrey

Readings:

Oprah Winfrey

Suggested Readings:

  • Michael L. Tushman, Wendy K. Smith and Andy Binns, The Ambidextrous CEO.
  • Howard H. Stevenson, Perspective on Entrepreneurship.
Session 16
Hours of lesson: 4
Instructor:

Topics:

08. Blended-learning case discussion: Eataly

Readings:

Eataly: Reimagining the Grocery Store

Suggested Readings:

  • W. Chan Kim; Renee Mauborgne; Katrina Ling, How to Implement Blue Ocean Strategy.
  • Vijay Govindarajan; Chris Trimble, Building Breakthrough Businesses Within Established Organizations.
  • Soili Peltola, Can an old firm learn new tricks? A corporate entrepreneurship approach to organizational renewal.
Session 17
Hours of lesson: 2
Instructor:

Topics:

How to organize your company for corporate entrepreneurship?

09. Case examples: 3M | Samsung | Google | Pixar 

Readings:

3M | Samsung | Google | Pixar 

Session 18
Hours of lesson: 2
Instructor:

Topics:

How to leverage open innovation and crowdsourcing?

Readings:

Session 19
Hours of lesson: 4
Instructor:

Topics:

10. Case discussion: Ideo

Readings:

OpenIDEO

Suggested Readings:

  • Teresa M. Amabile, Creativity and Innovation in Organizations.
  • Teresa M. Amabile, Managing for Creativity.
Session 20
Hours of lesson: 2
Instructor:

Topics:

How to introduce and sustain disruptive innovations?

Readings:

Session 21
Hours of lesson: 4
Instructor:

Topics:

11. Case discussion: Uber

Readings:

Uber: Changing The Way The World MovesUber: Changing The Way The World Moves

Suggested Readings:

  • Clayton M. Christensen, Michael E. Raynor and Rory McDonald, What Is Disruptive Innovation?
  • Bansi Nagji and Geoff Tuff, Managing Your Innovation Portfolio.
Session 22
Hours of lesson: 2
Instructor:

Topics:

How to foster creativity and innovation?

Readings:

Session 23
Hours of lesson: 4
Instructor:

Topics:

12. Case discussion: El Bulli 

Readings:

elBulli: The Taste of Innovation

Suggested Readings:

  • William R. Kerr, Reaching Beyond Your Organization: Empowering Innovation.
  • Donald F. Kuratko, Jeffrey S. Hornsby and Jeffrey G. Covin, Diagnosing a Firm's Internal Environment for Corporate Entrepreneurship.

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