A93119 Strategic Entrepreneurship

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Introduction to the course | How to design a successful business model 

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How to manage a portfolio of businesses

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01. Case discussion: Apple

Readings:

APPLE'S FUTURE: APPLE WATCH, APPLE TV, AND/OR APPLE CAR?

Suggested Readings:

• R. Duane Ireland and Justin W. Webb, Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation.
• Samhita Jayanti and Bharat N. Anand, Strategies of Unrelated Diversification.
• Chris Zook and James Allen, Growth Outside the Core.
• Chris Zook, Finding Your Next Core Business.

Topics:

When and why to diversify? 

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02. Case discussion: Amgen 

Readings:

Amgen Inc.: Pursuing Innovation and Imitation? (A) (B)

Suggested Readings:

• Malcolm S. Salter and Michael E. Porter, Note on Diversification as a Strategy.
• Chris Zook and James Allen, The Redefinition Dilemma: How to Determine Whether Redefining Your Core Business Is the Right Course of Action.

Topics:

How to profit from the core and move on adjacent businesses? 

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03. Case discussion: Amazon 

Readings:

Amazon.com, 2016

Suggested Readings:

• Chris Zook, The New Rules for Growing Outside Your Core Business.
• Richard G. Hamermesh, Paul W. Marshall and Taz Pirmohamed, Note on Business Model Analysis for the Entrepreneur.
• Thomas R. Eisenmann, Business Model Analysis for Entrepreneurs.
• Bharat N. Anand, Corporate Strategy, Module Note.

Topics:

How to renew a mature business? 

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04. Case discussion: Tesla

Readings:

Tesla Motors

Suggested Readings:

• Michael E. Porter and Jan W. Rivkin, Industry Transformation.
• Rita Gunther McGrath, Thomas Keil and Taina Tukiainen, Extracting Value from Corporate Venturing.

Topics:

How to innovate around the industry clock? 

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05. Case discussion: Nintendo WII 

Readings:

Responding to the Wii?

Suggested Readings:

• Chris Zook and James Allen, Desperately Seeking Growth: Focus on Your Core Business to Generate Profitable Growth.
• Max Wessel and Clayton M. Christensen, Surviving Disruption.

Topics:

How to spot and exploit entrepreneurial opportunities? 

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06. Case discussion: Elon Musk 

Readings:

Elon Musk's Big Bets

Suggested Readings:

• Bhaskar Chakravorti, A Note on Corporate Entrepreneurship: Challenge or Opportunity?
• David A. Garvin; Lynne C. Levesque, Meeting the Challenge of Corporate Entrepreneurship.
• Robert C. Wolcott and Michael J. Lippit, Four Models of Corporate Entrepreneurship.

Topics:

How to lead and manage entrepreneurial organizations? 

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07. Case discussion: Oprah Winfrey

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Oprah Winfrey

Suggested Readings:

• Michael L. Tushman, Wendy K. Smith and Andy Binns, The Ambidextrous CEO.
• Howard H. Stevenson, Perspective on Entrepreneurship.

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08. Blended-learning case discussion: Eataly

Readings:

Eataly: Reimagining the Grocery Store

Suggested Readings:

• W. Chan Kim; Renee Mauborgne; Katrina Ling, How to Implement Blue Ocean Strategy.
• Vijay Govindarajan; Chris Trimble, Building Breakthrough Businesses Within Established Organizations.
• Soili Peltola, Can an old firm learn new tricks? A corporate entrepreneurship approach to organizational renewal.

Topics:

How to organize your company for corporate entrepreneurship?

09. Case examples: 3M | Samsung | Google | Pixar 

Readings:

3M | Samsung | Google | Pixar 

Topics:

How to leverage open innovation and crowdsourcing?

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10. Case discussion: Ideo

Readings:

OpenIDEO

Suggested Readings:

• Teresa M. Amabile, Creativity and Innovation in Organizations.
• Teresa M. Amabile, Managing for Creativity.

Topics:

How to introduce and sustain disruptive innovations?

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11. Case discussion: Uber

Readings:

Uber: Changing The Way The World MovesUber: Changing The Way The World Moves

Suggested Readings:

• Clayton M. Christensen, Michael E. Raynor and Rory McDonald, What Is Disruptive Innovation?
• Bansi Nagji and Geoff Tuff, Managing Your Innovation Portfolio.

Topics:

How to foster creativity and innovation?

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12. Case discussion: El Bulli 

Readings:

elBulli: The Taste of Innovation

Suggested Readings:

• William R. Kerr, Reaching Beyond Your Organization: Empowering Innovation.
• Donald F. Kuratko, Jeffrey S. Hornsby and Jeffrey G. Covin, Diagnosing a Firm's Internal Environment for Corporate Entrepreneurship.