Scuola di Economia e Management
Syllabus
Academic Year 2018/19 Second Semester
| Docente Titolare | Marco Astuti | E-mail | mastuti@liuc.it | Office | "Torre" (main tower), 3rd floor | Phone | |
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Learning Objectives
Main goals:
- Learn how to use the experience of the Silicon Valley Entrepreneurial Ecosystem to develop your own professional life;
- Be inspired to build Entrepreneurial Ecosystem around your own professional activity;
- Provide the tools needed to go on in Silicon valley with the in-depth analysis of that ecosystem.
Learning targets
- How important is for a company to be part of an Entrepreneurial Ecosystems;
- Which are the keys to success of the Silicon Valley Ecosystem. Besides being the most famous Entrepreneurial Ecosystem, it’s also the most long-lived and the most important reference point the other Entrepreneurial Ecosystem in the world;
- The peculiar startup business model of the Bay Area;
D. The way of doing business in Silicon Valley.
Course Content
Silicon Valley (or Bay Area):
- Story
- Strength points
- Melting pot
Silicon Valley Entrepreneurial Ecosystem:
- American Way of doing business
- Venture capital
- Angels
- Stock option
- Mentors
- Advisors
- Co-working space, incubators, accelerators
- Pitch
- Networking
- From university research to start-up
- Leadership and company management
- The Bay Area academic ecosystem
Startups:
- Definition
- Exit strategy
- Building a new start-up
- Startup Business Plan
- Team
- Funding
- Legal
- Managing a start-up
Case studies:
Course Delivery
Lessons will be of 16 hours in class from theory to practice with case histories (some of them in videoconference).
Course Evaluation
Evaluation will result from the preparation and the discussion of a paper and the level of participation to classes.
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