A78600 Creative and Cultural Entrepreneurship

Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2018/19 Second Semester

Docente TitolareMario Alberto Varon Garrido
OfficeBuilding M11 wing 1, Second floor

Learning Objectives

  • Understand the centrality of the creative society in contemporary global competitiveness
  • Understand the specificities of creative and cultural industries
  • Understand the dynamics of cultural entrepreneurial opportunities in the knowledge society

During this course students will attend lectures, analyze creative and cultural entrepreneurship case studies and develop an entrepreneurial project.


Required Readings

Entrepreneurship by Design Workbook. M. A Varon and F. G. Alberti, 2019

Course Evaluation

Team presentations and class activities (40%), Course final project (60%)

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