A78600 Creative and Cultural Entrepreneurship

Scuola di Economia e Management
Academic Year 2018/19 Second Semester

Docente TitolareMario Alberto Varon Garrido
OfficeBuilding M11 wing 1, Second floor

Learning Objectives

  • Understand the centrality of the creative society in contemporary global competitiveness
  • Understand the specificities of creative and cultural industries
  • Understand the dynamics of cultural entrepreneurial opportunities in the knowledge society

Learning targets

Develop familiarity with entrepreneurial processes of opportunity recognition and exploitation

Have a detailed focus of cultural and creative sectors

Develop a business arising from creative and cultural entrepreneurial opportunities

Course Content

Creative Economy: Cultural + Creative Industries

Creativity 4.0

Creative Entrepreneurs

Entrepreneurship by Design: Workshop

Business Modeling for the Creative industries

Strategic Marketing in Creative Industries

Growth and Scale of Creative and Cultural Initiatives

Creative Storytelling

Course Delivery

During this course students will attend lectures, analyze creative and cultural entrepreneurship case studies and develop an entrepreneurial project.

Course Evaluation

Team presentations and case submissions (40%), Course final project (60%)


in order to have access to the complete syllabus please enter on the student self service