Scuola di Economia e Management
Syllabus
Academic Year 2019/20 First and Second Semester
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Learning Objectives
Students will be able to discover the local entrepreneurship ecosystem and learn from the experiences of entrepreneurs while participating in talks, organizing workshops and visits to companies, co-working spaces and innovation hubs.
Learning targets
Students will be able to foster their entrepreneurial confidence while building a strong network and understand the road map to build successful start-ups in different sectors.
Course Content
Customer segmentation
Collaboration and Open Innovation
Failure
Women and Entrepreneurship
Trend safari
Personal branding
Business presentation
Start-up Simulation
Course Delivery
Participatory course with events, workshops, and guide sessions and visits.
Course Evaluation
Active participation on course activities (30%) start-up simulation (70%).
Mandatory Attendance: 7/10
Non attending students: individual assignment. The assignment requires students to create a detailed an entrepreneurial profile of a recent italian innovator. Please contact che course leader for instructions and content of this assignment.