Scuola di Economia e Management
Short Syllabus
Academic Year 2012/13 Second Semester
Learning Objectives
At the end of the course the student will be able:
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Understand the centrality of the creative society in contemporary global competitiveness
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Understand the specificities of creative and cultural industries
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Develop familiarity with entrepreneurial processes of opportunity recognition and exploitation
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Have a detailed focus of cultural and creative sectors
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Develop a business arising from creative and cultural entrepreneurial opportunities
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Understand the dynamics of cultural entrepreneurial opportunities in the knowledge society
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Develop familiarity with open source paradigm and open innovation processes of entrepreneurial venture in creative and cultural industries
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