A85557 Managing R&D and Innovation

In an increasingly competitive and rapidly changing global market, innovation takes an added value and it plays a large part in improving the quality of life. In order to enhance the success of a company we must create and deliver customer-relevant new products and services. However, managing innovation and new product development processes is not easy; the real challenge is to understand the key concepts for successful innovation and knowing about best practices and how to integrate them into an organisation to ensure customer-relevant innovations. Therefore it is essential that entrepreneurs and managers understand the strategies, tools and techniques for managing innovation. 

This course will explore ways by which companies can manage innovation and new product development successfully.

At the end of the course the student will be able:

1. gain a better understanding of the innovation process from the fuzzy front end through to market launch
2. explore main theories of technological change
3. learn the best practices of generating ideas, screening, and evaluating new product concepts
4. learn best practices for a successful technology transfer in an R&D atmosphere
5. learn the fundamentals of technological entrepreneurship
6. learn best practices and principles for product teaming
7. experience best of the "voice of the customer" tools
8. learn how successful companies enhance new product successes
9. learn how to manage the sales force for new product marketing