Student guide Faculty of Economics A.Y. 2008/09

Changing patterns of global competition and transnational co-operation are redefining the rules of the international business. Managers have to cope with the need for simultaneously achieving global effectiveness and local responsiveness. This course provides the basics of international strategic management exploring the role of environmental factors in international business, organisational structures and processes for cross-border activities, new ways to co-ordinate and exploit the diversity of resources and cultures within international organisations, alternative market-entry mechanisms, and some function-specific strategies in the international context.