Changing patterns of global competition and
transnational co-operation are redefining the rules of the international
business. Managers have to cope with the need for simultaneously achieving
global effectiveness and local responsiveness. This course provides the basics
of international strategic management exploring the role of environmental
factors in international business, organisational structures and processes for
cross-border activities, new ways to co-ordinate and exploit the diversity of
resources and cultures within international organisations, alternative
market-entry mechanisms, and some function-specific strategies in the
international context.
Syllabus
Globalization of
Competition
The Strategy of
International Business
The Organization of
International Business
International Alliances and
M&A
International Human
Resource Management
Global Innovation
Globalization and the
Internet
Global Production,
Outsourcing, and Logistics
The Social Responsibility of the Global
Firm
Examinations
Group projects to be presented at the end of
the course and written exam.
Reading list
Compulsory:
Hill, C.W.L., International Business: Competing in the Global Marketplace,
6th Edition, McGraw-Hill, 2006.
Suggested: Lasserre, P., Global Strategic Management,
Palgrave – MacMillan, 2003.