Student guide Faculty of Economics A.Y. 2010/11

Global Corporate Entrepreneurship (In English)
Aim of the course
A firm's ability to survive and succeed in an increasingly competitive global arena increasingly depends on its ability to create new revenue streams and pursue new business opportunities.

For start-up companies and many small SMEs, building revenue streams around the company’s (limited) resources and assets is part of the daily management, but in larger, older and more consolidated businesses, the pursuit of opportunities is not always systematic.
Large corporations that systematic generate and screens new market opportunites, launches new products and services and develops new markets rely on what we call “Corporate Entrepreneurship”.
In this course we will have a closer look at the conditions and tools needed to create corporate entrepreneurs.
The course is structured in to four parts namely:
Part I. The Nature of Entrepreneurship in Established Companies
Part II. Entrepreneurial Vision and Direction
Part III. Developing an Environment to Support Entrepreneurship
Part IV. Entrepreneurial Orientation and the Future
Part I. The Nature of Entrepreneurship in Established Companies
-Corporate Evolution and the Entrepreneurial Imperative
-Applying Entrepreneurship to Established Companies
-Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
-Differences between Start-Up and Corporate Entrepreneurship
Part II. Entrepreneurial Vision and Direction
-Who is the Corporate Entrepreneur?
-Creativity and the Corporate Entrepreneur
-Product Innovation, Technology and the Corporation
-Corporate Entrepreneurial Strategy
-Understanding the Obstacles to Corporate Entrepreneurship
Part III. Developing an Environment to Support Entrepreneurship
-Structuring the Company for Entrepreneurship
-Controls, Numbers and Profit Pool
-Human Resource Management and Entrepreneurship
-Company Culture, Change and Failure
Part IV. Entrepreneurial Orientation and the Future
-Measuring an Organization's Entrepreneurial Orientation
-Entrepreneurship in Government Organizations
-The Entrepreneurial Organization of Tomorrow
Because the course will emphasize the use of facts, figures, numbers and examples that support ideas and concepts, all students are expected to read the syllabus and come to class prepared to contribute to discussions and group activities. "Prepared" means having read the assigned materials in advance of class, and invested the needed time and effort to develop insightful opinions.
Attending students:
The final grade will consist of these elements:
-          20% Class Participation. If you go for “attending” I expect you to be in class, be prepared and participate. 30% group written assignment (see above). Evaluation will be based on relevance (“saying the right things”) of business analysis, rigor (“saying things right”) of references to theoretical models, and originality (applying personal critical views or accessing broader sources of data). Peer-to-peer evaluation may influence individual grades.
-          70% individual final exam (to be held in class, closed books), evaluated on the basis of points attributed to each question, weighted for importance. You will be asked to take the final exam in the form of a multiple-choice questionnaire, definition of concepts, application of theoretical models to examples, and case discussion in writings with a short essay form. The Final Exam will be held in class, with closed books.

Non attending students:
The exam for non attending students will be based on written assignment covering the course topics and on the written analysis and discussion of a business case.
Reading list
Attending students:

The textbook used for this course is:
ISBN: 9780030337260
Title:  Corporate Entrepreneurship - Entrepreneurial Development within Organizations
Author: Morris, Michael H.
Author: Kuratko, Donald F.
Publisher: South-Western College Pub
Location: Fort Worth
Copyright: 2002
Publication Date: August 2001
Business Cases and further required materials (supporting slides, articles and other publications) will be made available
Additional readings be selected from many sources of information (books, journal articles, economic papers,…)
Non attending students:
 Additional required readings (for non attending students): 
<!--[if !supportlists]-->·         <!--[endif]-->Rita Gunther McGrath & Ian MacMillan: The Entrepreneurial Mindset – Strategies for continuously creating opportunities in an age of uncertainty, Harvard Business School Press, Boston US, 2000