The aim of the course is to illustrate, discuss, and apply instruments and techniques for supporting the design, development, engineering, production and marketing of new products. Students will develop the array of skills involved in commercialising a new product, starting from the concept stage. They will learn how to plan all the necessary activities for concretely bringing the new idea to market, including the appropriate economic-financial analyses.
Fundamental elements of economics and finance, production management and industrial technology, innovation management and project management.
Syllabus
1. From strategy to product design
2. Product engineering
3. Prototyping and testing
4. Definition of processes and production facilities
5. From the prototype to the pilot production
6. Evaluation of technological assets
7. The Business Plan
8. Role of information systems
Examinations
Students will be assessed on the basis of a project and an individual written test.
Reading list
Specific study materials and references will provided by the lecturers.