Student guide Faculty of Engineering A.Y. 2010/11

eBusiness: Methodology and Technology
Aim of the course
Aim and Syllabus of the Course This course introduces the main concepts and analytical tools concerning: · new economy dynamics and trends, figuring out competitive forces shaping global markets; · key strategic, policy and economic aspects of e-business; · impact of technological innovation on organizational forms, structures and practices (business model), deepening competitive strategy in various organizational settings for creating business value and getting performance gains; · overview of most relevant technologies (RFId, NFC, UWB, e-SCM, …), understanding and challenging the applicability · tools and frameworks shaped on individual cases and problems, handling the complex and systematic relationships of various functions and issues (feasibility study, business process modelling,…);
PART 1 e-business: market trends and new business models The first part of the course is focused on the analysis of dynamics and trends of new economy, aimed at understanding main forces shaping global markets and killer-app ideas to improve companies’ competitiveness. Further, most relevant analysis methodologies will be explained. These will be used to solve some case, such as Google, Apple and e-Bay. After that, will be presented an analysis of star-up and growth strategies (M&A, innovation, …) of high-tech business, showing some relevant cases of enterprises located in Silicon Valley. Lastly, will be pointed out the impact of e-business on organizations, figuring out new business models and new market positioning of enterprises. Concerning on this, Dell and D&G case will be presented. PART 2 Enterprises and e-business project management The second part is aimed at proving some analysis tools to solve problems and challenges thought new solutions implementation; about that, will be presented the project steps to follow to achieve desired improvements, from objectives setting, business process modelling, up to IT investment evaluations. Besides, it will introduce most innovative and relevant technologies (eSourcing, eDistribution, eProcurement, eSupply Chain Collaboration, CRM, Enterprise Portal, Business Intelligence, eCommerce, Mobile & Wireless Applications, etc.), reporting some significant experiences.
Exam The result of the course is composed of: 40% Written Exam 30% Project work 25% Assignments 5% Class Presence