Student guide Facoltà di Economia A.A. 2011/12

This course introduces students to the basic concepts of business strategy. Lectures aim to develop the students' ability to evaluate company success by taking into account the external environment, the internal environment and the strategic choices. The sessions aim to develop decisional skills and innovative thought in uncertain and complex situations through the use of the tools for analysis and assessment offered by strategic management. Considerable time is given to the discussion of case studies, teamwork and students presentations.

 

□       Introduction to Strategy

□       Strategic Management

□       Competitive Advantage

□       External environment analysis

□       Internal environment analysis

□       Group Project

- Attendees: Group projects to be presented at the end of the course and written exam on selected chapters from Grant (2007)

- Non attendees: written exam on selected chapters from Grant (2007)

- Grant, R., Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th Edition. Wiley, 2007.