Contemporary consumer and business ethics
Lecturers
CONNON NEIL
Lecturers
CONNON NEIL
Aim of the course
The aim of this coursework is to allow the student to look in depth at a
chosen area of study and analyse the issues in terms of ethics. The
research can be conducted as a team exercise and the results from this,
used by all those students involved.
Syllabus
This course explores the impact of ethics on the lives of today’s
consumer and examines the reaction of companies and other interest
groups to these changing views.
The study of ethics has a long and complex history but arguably can be
narrowed down to the perception of right and wrong. The Roman
philosopher Cicero (106-43BC) stated that what is morally wrong can
never be advantageous, even when it enables you to make some gain that
you believe to be to your advantage. Today we are still faced with these
types of decisions although given advancements that have led to
globalisation our ability to identify the wrong we are doing through for
instance our high levels of consumption, is perhaps less clear.
Taking a consumerist viewpoint this course aims to identify the flows of
information that lead to changes resulting from the impact of ethics.
Through the use of practical examples the course will examine how
different interest groups have both; impacted upon these changes; and
how they have reacted to them. The following basic model is used as a
basis for the course in identifying the flows of information in
contemporary ethics.
Examinations
Each student will produce an individual report and
the team will do a presentation on their chosen topic on the final day
of the course.
Reading list
Books
Barry, J. Baxter, B. and Dunphy, R., 2004. Europe, Globalization and
Sustainable Development, Routledge
Dunne, P. and Lusch, R., 2007. Retailing 6e, Thomson
Neumayer, E., 2001. Greening: Trade and Investment; environmental
protection without protectionism, Earthscan Publications
Thompson, G., 1990. The political Economy of the New Right, Pinter
Publishers London
Fine, B., Heasman, M. and Wright, J., 1996. Consumption in the Age of
Affluence, Routledge
Gabriel, Y & Lang T. 1995. The Unmanageable Consumer, Sage
Publications, London
Journal Articles
Beraho, E.K., 2007. Colonial history and its effects on Sub-Saharan
economic development. Cross Cultural Management. An International
Journal, 14 (3), pp. 254 – 266
Hurreeram, D.K. and Little, D., 2004. International apparel trade and
developing economies in Africa. International Journal of Social
Economics, 31 (1/2), pp. 131-142
Kovaks, Rachel 2004. British activism: the viewer and listener community
Corporate Communications: An International Journal 2004, volume 9,
issue: 4 pp: 340 – 362
Nicholls, Alexander, James, 2002. Strategic options in fair trade
retailing, International Journal of Retail & Distribution Management
2002, volume 30, number 1, pp: 6 – 17
Pearce, Richard, Hansson, Maria, 2000. Retailing and risk society:
genetically modified food, International Journal of Retail &
Distribution Management 2002, volume 28, number11, pp: 450 – 459
Whysall, Paul, 2000, Retailing and the Internet: a review of ethical
issues, International Journal of Retail & Distribution Management
2000, volume 28, number 11, pp: 481 – 489