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A22555 International Marketing
Scuola di Economia e Management
Laboratorio Esperienziale
Academic Year 2014/15 First Semester
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The Lab is part of the Course . Non attending students of the Course are not admitted.
Learning Objectives
Briefed by Professors and practinioners students must demostrate international marketing competences and creativity.
They will learn how to approach concrete international marketing issues and will be asked to interact with Managers involved in the International Environment.
Detailed learning objectives are described in every Lab session.
Students will solve concrete international marketing issues.
Required Readings
Readings will be posted on the website.
Course Evaluation
Students will be divided in groups. In each appointment groups will work on an International Marketing Issue. At the end of the Course they will present their works.
Each group will gain from 0-9 points.
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